Build Your Brand With Video

Build Your Brand With Video Storytelling is an essential part in developing your brands content marketing strategy. Creating online video content can be an affective method in showing potential employees, clients and other businesses what your company is about. With YouTube exploding in popularity since its introduction in 2005 and improved internet speeds on smartphones, accessing online videos has become easier than ever. Demonstrating the importance and power a video can do for your brand. Here are some tips on how to use video marketing affectively to contribute towards a successful brand image: Show your surroundings Capture your workplace! Through showing your office and location you can provide an insight into what its like to work for your company. This is important for potential employees or just the general public so enable them to create a better visual of the workplace and who can then attempt to imagine themselves working there. Don’t be afraid to show the companies true work environment, even if it is not on par with Google HQ, people will just be happy to see a realistic capture of your work space. Interview current employees Put a face to a name and create content through interviewing different staff members within your company. Whether it’s the managing director or a newly recruited intern, its important to get varied responses from different positions within the company. Get them to explain a bit about their job role and even talk about the company ethos. This will be an effective way in letting potential employees gain an insight into who’s who within the company. Try to make sure they show their personality and keep it light and fun to keep viewers interested.   Create visuals Create interesting content that will really express your companies brand value. This can be done Don’t let your audience be bored! It is important to create short 5-10 minute clips that are interesting and visually pleasing. Unfortunately, few viewers will watch a lengthy video right up until the end. This is because people lead fast paced lifestyles, they want to watch content quickly and don’t want to waste time watching a video buffer.  Editing can play a considerable key role in keeping your audience interested. If possible take time to edit the video, make it fun through taking creative risks. Make it fun! Lastly, don’t take yourself too seriously! Have fun in creating the video to keep your audience interested. Few people will watch a video until the end if they are bored. So try to find the balance between informative and informal because you never know if the video    could go viral! *Remember to ensure your video gets found easier, create tags to maximise SEO. You can check out our YouTube page here